Case Study – Brand
Krispy Kreme Doughnuts
2017
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The Brief
Help reposition the brand, improve consumer perception and increase sales
Service Description
Specific event brief with the ability to approve an event with a total budget of $125,000 + GST / $80,000 + GST per event, within a three month period if criteria is met.
Timing
Budget made available to find two or three relevant events within a 12 month period.
Solution | Results
Helped negotiate a partnership with Tropfest, Australia Day Parramatta, and V8 Utes, which included at event presence, pre-show and post-show integration working across all media.
Profit from Event
Sales at the event ensured a profit just from the event.
Increased Sales
A marked increase in sales from outlets around the event experience.
Ginger has been a proactive partner in helping Krispy Kreme identify suitable event properties and sponsorships over the past two years. James has been particularly helpful in negotiating terms with events and also understanding the needs of the business. I really like their proactive approach in keeping us informed on potential events but also taking the time to listen to our strategies and needs as a business.
Natalie Hudson, Marketing Projects & Events Manager, Krispy Kreme Australia