Case Study – Rights Holder
Diversified Exhibitions Australia
2012-2014
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The Goal
Sign new major sponsors, involve consumer sponsors in their trade events and create a scaleable business model
Sign New Sponsors
Over a two year period sign new major sponsors for the Good Food and Wine Show. Secure new partners for the launch of Grand Designs Live.
Introduce Consumer Brands
Start to introduce consumer brand sponsors into trade events.
Create Scaleable Model
Create a scaleable business model for securing lifestyle partners for their trade events such as Fine Food Australia.
Solution
Work closely with the Event Directors of each event to identify gaps, new revenue streams, then sign relevant partners
Results
Total revenue fell just shy of $1 million
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Good Food and Wine Show
Signed major sponsors including American Express, P&O Cruises, and Regal Salmon, with a solid six figure investment.
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Grand Designs Live
Signed Hyundai and Dyson on multi-year, $300,000+ year deals.
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Fine Food Australia
Signed Renault.
James Cregeen has the ability to sign blue chip brands at solid investment levels, often for launch events that are notoriously tricky.
Harvey Stockbridge, Managing Director, Informa Exhibitions Australia