Ginger is a direct contact sponsorship agency that makes event partnerships affordable and worthwhile for all parties
Help brands be better understood and appreciated, leading to increased engagement, loyalty and sales.
Enhance the event experience by working with the best brand partners.
For almost 10 years we’ve enabled over 20 ASX 200 companies and more than 100 major brands to partner with 'really cool' Australian events. This has not only made the visitor love their event experience, but it has typically led to a 150% increase in sales for the brand throughout the sponsorship period.
We match brands to events that make sense. We seek partnerships with events for over a multi-year period, getting better results each year.
Good experiences are remembered for a lifetime. If you want your brand to be recognised, valued and thriving, we can help.
Top Line Services for Brands
Using even the smallest budgets to source and negotiate the right events then engage your audience through an event enhancing, memorable brand experience.
We Help You Find ‘Off Market‘, Launch & Invitation Only Events
Because of our relationships with most major rights holders in Australia, we find out before the market officially does on launch events from overseas, or unique, niche events which have never been on the market to brands before.
Gain Loyalty By Improving The Event Experience
People remember experiences more than material objects. We ensure your involvement in an event improves the experience for your target market, helping establish brand loyalty.
We Often Find That ‘Silver Bullet’ Idea
Finding the perfect event and audience for your brand is one thing. We also help find simple, effective solutions to ensure you get noticed and are remembered.
We Ensure Event Sponsorships Work For You
You may be a well known company or brand, but feel your product could be better understood through specific activity via event sponsorship. We help make it happen.
We Provide Efficiency
We minimise the number of event sales people repeatedly calling you and assist to ensure what they promise is what they deliver, with objective-based sponsorship inclusions and benefits.
We Save You Time & Money on Events
We act as a single point of contact service, saving you time and money by sourcing the right event partnerships, and provide leverage and activation ideas. We then negotiate objective based, measured inclusions at the right investment to ensure a solid return on objective (ROO) and return on investment (ROI).
We Make Small Budgets Go A Long Way
Is your amazing new product not getting the audience reach it needs? Whether we source a niche or truly national, major event, we help the rights holder see what you can provide beyond the cash component. We understand that the lower your initial risk, the greater the odds of a long-term partnership.
We Help You Realise Success
We help you establish why you are sponsoring an event and what success looks like. We help you question why each dollar is invested in an opportunity, what inclusions are needed for the right results, and how we will measure them.
We Love Our Work & Care About Your Needs
We love brands. Acting as an external sponsorship consultant, we will show you how powerful event sponsorship, niche or large scale, can be. Given many of the activities are measured, the results speak for themselves
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The Ginger Story
James Cregeen – Director & Founder
When I was at Edinburgh University studying for my Psychology then Pharmacology degree, I was also launching an events company that ended up throwing some of the best fortnightly and one-off events throughout the year.
Through this journey:
- Science taught me how to measure activity, results and conclusions for them.
- Psychology and Pharmacology taught me more about human behaviour in relation to chemical changes in our body triggered by various forms of stimuli.
- I found the best brand activations on a night stimulated an emotional response in people making the night better and more memorable.
- We all love brands that make our event experience better; they can make us feel loved even if just for a night.
- Even the best brands in the world need to invest in activities that help them be better understood and remembered.
After university, I joined Brand Events London in the sales team, launching events like Taste Festivals and Top Gear Live (MPH at the time). Four years later I went to Sydney and launched these events into Australia.
Launching events internationally taught me some secret ingredients around creativity and thinking differently – always making the brand’s needs a priority alongside the ultimate visitor experience.
It had to become a full-time job, serving more brands and even more events.
Ginger was born.
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Partners
Some of the rights holders, brand clients and partners Ginger has worked with include:
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Testimonials
James and the team exceeded our expectations working with a short lead time and challenging, specific brief. They secured some excellent national events with a bullseye on the audience, negotiated above and beyond inclusions with seamless execution throughout the process. I highly recommend using them.
George Stupart, Brand Manager Savoury, Campbell Arnott’s
James Cregeen in an expert in the Sponsorship and brand space.
Peter Rix, CEO,
Peter Rix Management
James actually cares about the results you achieve with event partnerships and is very adaptable with even the most bespoke and unique briefs. For this reason we have been doing business together for over 8 years.
Steve Loughran, General Manager, Canon Australia
It is refreshing and gratifying to find a person willing to understand a business objective and sincerely engage in finding the right solution. This approach allows for a long term partnership that I have carried with me through various roles.
Mark Nesci, Group Marketing Manager, DeLonghi Group
James cares about our needs and objectives in order to ensure solid ROI and ROO.
Mark Behr,
Executive Manager, Suncorp
James’ extensive experience and senior contacts combines with honesty, thick skin and perseverance allowing him to succeed in a space where many do not.
Tim Etchells, CEO and Owner, Single Market Events Global
James Cregeen has the ability to sign blue chip brands at solid investment levels, often for launch events that are notoriously tricky.
Harvey Stockbridge, Managing Director, Informa Exhibitions Australia
Ginger has been a proactive partner in helping Krispy Kreme identify suitable event properties and sponsorships over the past two years. James has been particularly helpful in negotiating terms with events and also understanding the needs of the business. I really like their proactive approach in keeping us informed on potential events but also taking the time to listen to our strategies and needs as a business.
Natalie Hudson, Marketing Projects & Events Manager, Krispy Kreme Australia
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Get in touch
Ginger
Office 5, 9 Melaleuca Drive
Cheltenham VIC 3192 Australia
T: +61 (0)3 9585 5514
F: +61 (0)3 9585 5514
E: info@gingeragency.com.au
ACN: 146 249 603